How Service Companies Can Earn Customer Trust and Keep It

Being perceived as unreliable or unfair is a sure way for a service company to lose the trust of its customers. I’ve learned that truth from 40 years of conducting research in the fields of services marketing, service quality, and health services. Companies that serve customers who are in a state of stress are especially vulnerable to losing customers’ trust … Read More

Grow your business your customers will spread the word

“Word of mouth” networking is a very powerful and a genuine way to grow your business as your satisfied customers can “spread the word” about your brand and the value of the goods and services that you offer. If you are serious about gaining a competitive advantage over your competitors then you should consider setting up a Reward Program for … Read More