“People influence people. A trusted referral
influences people more than the best broadcast
message. A trusted referral is the Holy Grail
Founder and CEO, Facebook
If you enjoy a good experience, be it a great coffee at your local café or a quality service from a tradesman, you tend to want to tell people about it… this is the how referrals came to existence, people wanting to pass on quality workmanship and experiences to people they care about…these are known as ‘organic’ referrals. The only problem is, not everyone remembers to refer or there is no reason for the person to go out of their way to refer….
Download our comprehensive Referral Marketing guide for tips to make Referral Marketing work for your business.